Pro:Voke Touch of Silver Brightening Shampoo & Conditioner

"Touch of Silver" might immediately make you think that I am about to review a shampoo and conditioner for old people, but your wrong! Pro:Voke's Touch of Silver is a purple shampoo for grey, white OR blonde hair!

If your not familiar with purple shampoo, violet pigmentation is used to neutralize and reduce brassy tones, fading and dullness in blonde (both natural and colour treated platinum). Pro:Voke uses optical brighteners to deliver radiant results and Sunflower Seed Extract to protect colour. 

The Twice a Week Brightening Shampoo* is formulated as a colour correcting shampoo to neutralize yellow tones. Pro:Voke recommends two applications a week to keep brassiness at bay. I have found that once a week or even once every two weeks is best for my hair, as it doesn't go brassy too quickly. The shampoo contains a violet pigment to instantly revive, lack-lustre grey, white or platinum blonde hair. I found that this shampoo is very thin (almost watery) compared to other purple shampoos, and that it takes quite a bit of product to get a good lather and to get my hair feeling clean. However, the colour correcting results are great, so I got over the watery formula pretty quickly!

Furthermore, the Intensive Treatment Conditioner*  is a great 
rinse out conditioning treatment that is the perfect accompaniment to the Twice A Week Brightening Shampoo. This Intensive Treatment has Sunflower Seed Extract and Keratin to condition and protect, while also leaving hair with an exceptional shine! It is very moisturizing, which 
helps repair dry, dull and damaged hair. I really like this conditioner - it is quite thick, and leaves my dry hair super moisturized! I also have never used a purple conditioner before, so I really like the concept -I normally would just follow up with my standard conditioner after purple shampoo.

Together, the Twice a Week Brightening Shampoo and Intensive Treatment Conditioner work great at reducing brassy tones, and bringing life back into my blonde hair. The size of these bottles are also great, as it often takes me forever to get through purple shampoo as it really isn't necessary to use twice a week. Overall, I would recommend this duo to get the job done, if you are looking for a new purple shampoo! Pro:Voke products are available in stores at London Drugs, select Lawtons Drugs, select Pharmasave's and online through Farley Co (HERE).

*PR Sample

1 comment

  1. Hello,
    I'm from Brazil and work with Magic Color .
    I would agree with you one partnership , I want to send my products to you , enter the Magic Color site and see our matizadores